Integrated Marketing Communications

Course Code:
IMKT11100

This fast-paced introductory course will ignite your enthusiasm for the art and science of marketing. You will learn to identify the goals and metrics of success for your marketing plan and gain an understanding of purchasing behavior, marketing research, segmentation, clustering schemes, product development, differentiation, targeting, positioning, pricing, distribution channels, and marketing media. Using case studies, you will analyze real marketing problems and create strategies and tactics to compete successfully in today's challenging marketplace.