Professional Development Webinar: The Behavioral Science of Change
Why do so many change initiatives fail—even when the strategy is sound? The answer often lies not in the change itself, but in how the human brain responds to it.
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About the Event
This session explores the behavioral science behind why people resist change and provides practical, research-backed strategies for designing change that people are more likely to embrace. Participants will learn how the brain's preference for familiar habits, certainty, and psychological safety influences workplace behavior, decision-making, and adoption of new ways of working.
Through the lens of behavioral science, attendees will discover how to build lasting habits, reduce resistance, and lead change with greater clarity, emotional intelligence, and intention. Whether you're implementing a new strategy, introducing technology, or leading organizational transformation, this session offers actionable tools to create change that sticks.
* All registrants will receive a recording of the session within two business days following the event.
Speaking at the event
Christine Lawther, PhD
Customer Success Leader
Dr. Christine Lawther is an industrial psychologist specializing in organizational leadership. She is experienced in the design and instruction of collegiate courses highlighting an array of advanced leadership models including servant, transformational, and authentic leadership. In addition to...
Learn more about Christine
