Marketing Analytics: Turning Data into Insights
Gain essential training across a range of marketing disciplines.
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At a Glance
- Type
- Certificates
- Enrollment
- Open Enrollment
- Duration
- 10 months
- Format
- Online
- Cost
-
$9,500
Upcoming Dates
February Start
Our ten-month Marketing Analytics Certificate program is designed to provide solid theoretical frameworks in critical areas within the field. Our instructors, seasoned marketing experts, will guide you through the core principles, tools, and industry trends around advertising, brand development, digital marketing, market research, marketing planning, and social media.
This certificate program will teach you to leverage analytic tools, frameworks, and models in order to create impactful marketing content, optimize web analytics, and improve online presence. You will learn to produce actionable insights, make analytics-based marketing decisions, and promote innovative marketing initiatives within your organization.
After completing the certificate program, you will be able to:
- Plan a content marketing approach to engage audiences and encourage them to amplify a brand’s reach, credibility, reputation, and trust
- Collect, measure, analyze, and report web data to understand and optimize web usage
- Leverage AI and machine learning to extract insights generated through algorithms, data sets, and models to predict future behaviors and inform more effective marketing strategies
- Apply social science theories to arrive at data-driven consumer understanding, recommend marketing actions, and test potential courses of action
- Understand and use tools to analyze and process large volumes of real-time customer data
Designed For
This program is designed for professionals who want to launch or refresh their marketing careers with cutting-edge knowledge. Marketers, analysts, business and product managers, brand managers, and others seeking to take a data-driven marketing approach will benefit from this program.
Are you interested in learning how to improve marketing performance in the digital age?
Discover how this program can help you gain the tools and knowledge you need to optimize your marketing initiatives in a data-driven world.
Request more informationOnline Learning Course Structure
- Design a content marketing strategy that leverages multiple tactics
- Gain an in-depth understanding of web analytics and the ability to identify relevant information and extract actionable insights
- Develop strong analytical acumen within the marketing discipline to gain a better understanding of customer behavior, spending habits, and desire
- Gain a comprehensive understanding of the consumer and a variety of marketing tactics to drive relevant and profitable customer action
- Understand how data-driven marketing transforms people, processes, and technology to heighten customer engagement and outcomes
Courses
Meet Your Instructors
Tracy Samantha Goodheart
Founder of Socially Authentic
Tracy Samantha Goodheart is the founder of Socially Authentic, a personal marketing company. Trained as a journalist, Goodheart began her career as the youngest reporter at TIME Magazine, where she covered the rise of social media and developed new methods for reporting breaking news. She went on to...
Philippe Geyskens, MBA, PhD
Business leader at the intersection of data, analytics and tech
As a data and analytics expert, Philippe Geyskens harnesses big data to extract insights that tie marketing spending to business results. He has over twenty years of experience leading analytic teams across quantitative marketing projects ranging from market mix modeling and multi-channel...
David Cameron, MS
Data Science and Predictive Analytics Leader
Dave Cameron is a seasoned data science and predictive analytics leader in both the corporate and startup spaces. He brings over twenty-five years of experience to the University of Chicago. As a forward-thinking executive, Cameron has built and led teams on analytics thought leadership, statistical...
Stephen Hersh, MA
Senior Vice President and Strategy Director, Leo Burnett Advertising
Stephen Hersh Senior Vice President and Strategy Director at Leo Burnett Advertising, where he worked in market research and strategic planning for twenty-three years. He also served as head of account planning at the interactive marketing agency Leapnet (formerly Quantum Leap). Before that, he...
Career Outlook for Marketing Analytics
The US Bureau of Labor Statistics projects that overall employment for advertising, promotions, and marketing managers will grow at the rate of 10% each year over the next eight years, creating 31,100 new jobs. Significant new growth areas include digital marketing, multichannel marketing, and e-commerce—positions that did not exist in the early 2000s.
To succeed, marketing professionals need to immerse themselves in the digital world. Digital spending continues to increase exponentially, and technical and analytical skills have become the key to employability.
Average Salary Stats
The median base salary for advertising, marketing, and promotions managers in the US
The average base pay for entry-level marketing positions in the US
The average base pay in the US for marketing positions that require four to six years of experience
Potential Job Titles for Marketing Analytics Professionals
Brand Analytics Manager
Creative Copywriter
Chief Marketing Officer
Commerce Manager
Content Marketing Specialist
Consumer Insights Manager
Consumer Insights Specialist
Consumer Researcher
Content Marketing Specialist
Content Producer
Content Writer
Customer Data Specialist
Customer Insights Analyst
Customer Insights and Analytics Consultant
Customer and Marketing Analytics Manager
Customer Service Specialist
Digital Marketing Consultant
Digital Marketing Manager
Director of Consumer Insights
E-Commerce Specialist
Insights Analyst
Marketing Analyst
Marketing Data Analyst
Marketing Director
Marketing Manager
Marketing Research Analyst
Predictive Analyst
Predictive Analytics Consultant
Predictive Analytics Specialist
Social Media Coordinator
Strategic Planner
Web Analyst
Web Developer
Web Specialist
Offered by The University of Chicago's Professional Education