Digital Marketing: Ethical Strategies for Success

Learning Objectives

Over a six-week period, you will learn core conceptual frameworks, strategies, and tools in digital marketing.

After completing the course, you will be able to:

• Understand current and emerging digital marketing concepts, strategies, and tools. 
• Apply practical knowledge within your workplace and be prepared to evaluate opportunities in the field of digital marketing.
• Capitalize on digital marketing to drive business results within your organization while maintaining an ethical, human-centered approach.
• Picture your role within a larger network and feel a sense of solidarity in your efforts to find your fit in digital marketing and drive results in your organization.

You will learn to:

• Explore the opportunities and challenges that accompany interacting with diverse populations in the digital age.
• Make smart, strategic decisions around digital marketing initiatives.
• Be prepared to design and execute effective and ethically-minded digital marketing strategies with clarity and courage.
• Be equipped to stay on top of whatever industry changes may come your way.

Course format

• Six weeks in length
• Weekly, self-paced, interactive learning modules and assignments are time-sensitive and should be completed by the set deadlines
• Synchronous sessions and live question and answer sessions 
• Mentors will provide continuous support and encourage a dynamic and positive learning environment

Career outlook

Digital marketing occupies a pivotal role in business; its imprint—solidified, its reach—expansive. The curation of an organization’s digital presence affords proximity to customers that was once considered unattainable and promotes a well-rounded grasp of one’s target audience. Digital marketing professionals equipped to navigate the shifting virtual sphere with finesse are laying the foundation for the future of marketing.