Instructor Profile

Philippe Geyskens, Digital Marketing and Integrated Communications instructor

Philippe Geyskens, MBA, PhD

Business leader at the intersection of data, analytics and tech

As a data and analytics expert, Philippe Geyskens harnesses big data to extract insights that tie marketing spending to business results. He has over twenty years of experience leading analytic teams across quantitative marketing projects ranging from market mix modeling and multi-channel attribution to CRM analytics for Fortune 500 companies such as Allstate, General Motors, Sears, and TJ Maxx. Philippe holds an MBA from Northwestern University’s Kellogg School of Management and a PhD in civil engineering from KU Leuven in Belgium. He has been awarded the Belgian Government Medal for the Performing Arts.