Articles
Articles and stories on timely topics and trends across a variety of industries.
Translating AI into Business Value
For Roger Moore, the biggest challenges in AI leadership are less about technology and more about identifying the business problem that needs to be solved.
Chief Revenue Officer Executive Education
Translating AI into Business Value
For Roger Moore, the biggest challenges in AI leadership are less about technology and more about identifying the business problem that needs to be solved.
Read time – 5 minutes
The Revenue Thread Is an Interconnected System
Greg Guido: Founder and CEO of Fortivex
Read time – 5 minutes
Building Confidence in the C-Suite
Dave Watrous, CCO at Axio BioPharma
Read time – 5 minutes
The Investor’s Lens
Chris Trendler teaches CROs to translate what they know into a language that boards trust.
Read time – 4 minutes
Where the Gold Is
Customer experience leader Emilia D’Anzica is training CROs for a world where the sale is just the beginning of a much longer conversation.
Read time – 5 minutes
Start from the Customer
Sergio Corbo, MBA, PhD, teaches CROs to stop selling what they have and start solving what customers need.
Read time – 5 minutes
Building a Revenue Engine
How one CRO applied program frameworks in real time and kept her company profitable while competitors scrambled.
Read time – 6 minutes
Medical Writing for Every Audience
Anu Bangaley, certificates in Clinical Trials Management and Regulatory Writing*
Read time – 4 minutes
Training Medical Writers for a Field in Motion
Fast-changing fields need training that keeps pace.
Read time – 6 minutes
A Systems Approach to Revenue Leadership
For veteran CRO Dan Frailey, great Chief Revenue Officers don’t follow the playbook—they write one tailored to their specific company, customers, and product. That’s how they create competitive advantage.
Read time – 6 minutes