Curriculum Sneak Peek: Strategic Pricing at Chicago Booth CRO
Hear strategic pricing expert and CRO instructor, Sergio Corbo, share his perspectives and knowledge on this critical revenue topic.
Date
-
Location
Online
About the Event
Join us for an inside look at the Strategic Pricing course within Chicago Booth's Chief Revenue Officer program. Instructor Sergio Corbo, who has spent his career leading commercial organizations at General Electric, Schneider Electric, and Veolia, will share his knowledge and perspective on pricing strategies. He, along with CRO instructor Dan Frailey, a three-time Chief Revenue Officer and former Global Topic Lead for B2B Go-to-Market at Boston Consulting Group’s (BCG) private equity practice, will bring you into the classroom for a coveted look into what the next generation of CRO's are learning to stay ahead of the competition by building revenue systems that succeed over and over again.
You will hear Why Customer Value Matters including insights into the following:
- Value Ladder
- Game Theory
- Communicating Pricing Adjustments
- Differentiating through Behavioral Science
- Surveillance Pricing
Register for this special event today.
Special Guest Speaker:
Sergio Corbo, MBA, PhD, Instructor Chicago Booth CRO program, CEO Ennovria
Host:
Dan Frailey, MBA, Instructor Chicago Booth CRO Program, Consultant
Speaking at the event
Sergio Corbo, MBA, PhD
Chief Commercial Officer, Veolia North America
Sergio Corbo is a senior executive who helps Fortune 100 corporations serve customers and deliver measurable results to investors. He currently works as chief commercial officer at Veolia North America, the global leader in energy, water, waste, and environmental services. He also consults with...
Learn more about Sergio
Dan Frailey, MBA
3x CRO, former Global Topic Lead on B2B GTM at Boston Consulting Group
Dan Frailey is a three-time CRO, founder of the start-up Joy of Thanks, and a revenue and sales enthusiast. Previously, Frailey was the global Topic Lead for B2B Go-To-Market Boston Consulting Group’s PIPE private equity practice, where he advised Chief Revenue Officers, CEOs, and other sales...
Learn more about Dan
