Sustainable Profit: Customer Lifecycle Management and the CRO

GTM expert and advisor, Emilia D'Anzica will share her insights into today's recurring revenue economy, including how repeat business, retention, and advocacy are central to sales and growth across industries. She will be joined by CRO program completer and Strategic National Sales Leader, Amanda Rodner, as well as host Dan Frailey, Chicago Booth CRO instructor and GTM expert.

Some of the topics that will be discussed:

• The market shift leaders cannot ignore, the growing trends in the C-Suite, and what this all signals about revenue ownership, accountability, and executive expectations.
• How CLM directly ties to profit maximization and enterprise value and the role AI is playing in sharing customer experience and operational decision making.
• Why executives must understand the full customer journey, and how user personas influence outcomes across lifecycles.
• Why CLM is the profit center and its growing importance in SaaS, manufacturing and B2C organizations.
• The applications of metrics in executive decision making and board level conversations.

You will also hear an overview of the Chicago Booth Executive Education Chief Revenue Officer program and the Customer Lifecycle Management course, including the capstone project and the learning experience that blends strategy, applied learning, leadership mindset, and executive communication.

This informative session will end with a Q and A.