Healthcare Communications Information Session: Writing for Healthcare Advertising

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Healthcare advertising is a multi-billion-dollar industry. Promotional medical writers play an integral role in the conceptualization and development of digital and printed healthcare marketing material. The Writing for Healthcare Advertising course takes learners behind the scenes of healthcare advertising to understand how the industry works and how to develop compelling advertising copy against the backdrop of a highly regulated advertising environment. Students will apply the principles of promotional medical writing (i.e., medical copywriting) through a series of industry-focused assignments.

What to Expect at the Information Session:

• Course Overview: Get an inside look at Writing for Healthcare Advertising, course within the Healthcare Communications Certificate.
• Meet the Instructor: Connect with an experienced instructor who brings hands-on experience from the healthcare communications world.
• Tips for Success: Discover the role medical writers play in the conceptualization and development of digital and printed medical and healthcare marketing materials. Apply the principles of medical copywriting through several assignments and the production of marketing materials for use in your work portfolio.
• Industry Insights: Gain the insights and knowledge you need to advance and specialize your career in a changing healthcare landscape.

Don’t miss this opportunity to engage with our instructor and program director about advancing your career in healthcare communications at UChicago Professional.

* All registrants will receive a recording of the session within two business days following the event.