Professional Certificate in Digital Marketing
Gain essential training across a range of marketing disciplines.
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At a Glance
- Enrollment
- Open Enrollment
- Duration
- 10 months
- Format
- Online
- Investment
-
$12,500
Our ten-month Digital Marketing certificate program is designed to provide solid theoretical frameworks in critical areas within the field. Our instructors, seasoned marketing experts, will guide you through the core principles, tools, and industry trends around advertising, brand development, digital marketing, market research, marketing planning, and social media.
This certificate program will teach you to leverage analytic tools, frameworks, and models in order to create impactful marketing content, optimize web analytics, and improve online presence. You will learn to produce actionable insights, make analytics-based marketing decisions, and promote innovative marketing initiatives within your organization.
After completing the certificate program, you will be able to:
- Plan a content marketing approach to engage audiences and encourage them to amplify a brand’s reach, credibility, reputation, and trust
- Collect, measure, analyze, and report web data to understand and optimize web usage
- Leverage AI and machine learning to extract insights generated through algorithms, data sets, and models to predict future behaviors and inform more effective marketing strategies
- Apply social science theories to arrive at data-driven consumer understanding, recommend marketing actions, and test potential courses of action
- Understand and use tools to analyze and process large volumes of real-time customer data
Designed For
This program is designed for professionals who want to launch or refresh their marketing careers with cutting-edge knowledge. Marketers, analysts, business and product managers, brand managers, and others seeking to take a data-driven marketing approach will benefit from this program.
Learn how to improve marketing performance in the digital age
Discover how this program can help you gain the tools and knowledge you need to optimize your marketing initiatives in a data-driven world.
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The certificate explores the following topics:
Consumer Behavior and Marketing Strategy
Learn social science theories of cognition, motivation, emotion, personality, social influence, culture, and other aspects of human nature to transform analytics into a powerful tool for marketing action.
Web Analytics
Learn to confidently oversee online business performance by mastering concepts like attribution, cookies, driving traffic with SEO and SEM, mapping the customer journey, and measuring KPIs against set goals.
Data-Driven Content Marketing
Learn how to design a content marketing strategy that leverages multiple tactics: search engine optimization (SEO), social media marketing, blogging, email marketing, affiliate marketing, influencer nurturing, and more.
Predictive Analytics for Marketing
Learn how to analyze data, estimate campaign effectiveness, segment and size markets, and use predictive modeling to forecast customer lifetime value.
Big Data in marketing
Learn the core conceptual frameworks and practical tools you need to manage, analyze, and activate existing and emerging data streams to elevate your marketing campaigns.
View the full Digital Marketing curriculum.
Career outlook for Digital Marketing professionals
The US Bureau of Labor Statistics projects that overall employment for advertising, promotions, and marketing managers will grow at the rate of 10% each year over the next eight years, creating 31,100 new jobs. Significant new growth areas include digital marketing, multichannel marketing, and e-commerce—positions that did not exist in the early 2000s.
To succeed, marketing professionals need to immerse themselves in the digital world. Digital spending continues to increase exponentially, and technical and analytical skills have become the key to employability.
Average salary stats
The median base salary for advertising, marketing, and promotions managers in the US
The average base pay for entry-level marketing positions in the US
The average base pay in the US for marketing positions that require four to six years of experience
Potential job titles for Digital Marketing professionals
- Brand Analytics Manager
- Creative Copywriter
- Chief Marketing Officer
- Commerce Manager
- Content Marketing Specialist
- Consumer Insights Manager
- Consumer Insights Specialist
- Consumer Researcher
- Content Marketing Specialist
- Content Producer
- Content Writer
- Customer Data Specialist
- Customer Insights Analyst
- Customer Insights and Analytics Consultant
- Customer and Marketing Analytics Manager
- Customer Service Specialist
- Digital Marketing Consultant
- Digital Marketing Manager
- Director of Consumer Insights
- E-Commerce Specialist
- Insights Analyst
- Marketing Analyst
- Marketing Data Analyst
- Marketing Director
- Marketing Manager
- Marketing Research Analyst
- Predictive Analyst
- Predictive Analytics Consultant
- Predictive Analytics Specialist
- Social Media Coordinator
- Strategic Planner
- Web Analyst
- Web Developer
- Web Specialist
Offered by The University of Chicago's Professional Education
