Instructors

Tracy Samantha Goodheart is the founder of Socially Authentic, a personal marketing company. Trained as a journalist, Goodheart began her career as the youngest reporter at TIME Magazine, where she covered the rise of social media and developed new methods for reporting breaking news. She went on to...

As a data and analytics expert, Philippe Geyskens harnesses big data to extract insights that tie marketing spending to business results. He has over twenty years of experience leading analytic teams across quantitative marketing projects ranging from market mix modeling and multi-channel...

Dave Cameron is a seasoned data science and predictive analytics leader in both the corporate and startup spaces. He brings over twenty-five years of experience to the University of Chicago. As a forward-thinking executive, Cameron has built and led teams on analytics thought leadership, statistical...

Stephen Hersh Senior Vice President and Strategy Director at Leo Burnett Advertising, where he worked in market research and strategic planning for twenty-three years. He also served as head of account planning at the interactive marketing agency Leapnet (formerly Quantum Leap). Before that, he...