What's in Your Cart?
A pandemic inspires solutions for smarter and healthier online shopping
Online grocery shoppers choose poor nutrition quality products since product labels provide difficult-to-understand and complex nutrition content.
An online recommendation system can help customers select healthier food alternatives by providing them with targeted food recommendations based on the overall nutrition of food items.
Nutrition scores provide consumers with an easy-to-understand rating system for food while they shop online, offer online food retailers with additional revenue from premium food sales, and improve the overall health of the populace.
During the coronavirus pandemic, 79% of consumers bought groceries online, a jump from 19% the year prior, according to Inmar Intelligence. At the same time, findings published in the journal Obesity showed that, out of comfort or convenience, the lockdowns resulted in more people turning to junk food.