George Dan, MBA

George Dan founded User Nudge Inc. as part of a lifelong journey to understand human decisions. Using behavioral science, the company decodes human behavior and focuses on how those using online interfaces make decisions. Previously, Dan was the head of operations analytics at a software-as-a-service company, where he devised frictionless processes, implemented systems, and developed new ways to launch digital products. He earned an MBA from Chicago Booth and is a board member for Family Service of Lake County, a nonprofit serving suburban Chicago families via counseling, education, and mental health support.