Instructor Profile
George Dan, MBA
Co-Founder and COO, User Nudge, Inc.
George Dan co-founded the startup User Nudge, Inc., after a lifelong journey to understand the way people make decisions. Using behavioral science, the company focuses on how those using online interfaces make decisions. Prior to founding his startup, Dan worked as the Head of Operations Analytics with a software-as-a-service company, where he designed processes, implemented new systems, and developed innovative ways of launching digital products. Dan received his Master of Business Administration degree from the University of Chicago Booth School of Business in 2008, his master's certificate in project management from George Washington University, and his BA in electronics and telecommunications from the University of Timisoara in Romania. He is on the board of Family Service of Lake County, a non-profit organization that aims to strengthen families through counseling, education, and related mental health support.