Instructor Profile

Tracy Samantha Goodheart Headshot

Tracy Samantha Goodheart

Founder of Socially Authentic

Tracy Samantha Goodheart is the founder of Socially Authentic, a personal marketing company. Trained as a journalist, Goodheart began her career as the youngest reporter at TIME Magazine, where she covered the rise of social media and developed new methods for reporting breaking news. She went on to serve as the founding editorial director of Chicago Now, the groundbreaking blog network owned by Tribune Publishing. She also established the company's nationwide digital education program. Goodheart later led the global social media strategy for Crain Communications, publisher of titles like Advertising Age, Crain’s, Investment News, and Modern Healthcare. As a marketing and communications consultant, she designed successful digital strategies for brands in many sectors, including finance, healthcare, media, performing arts, philanthropy, and tech. Goodheart is also the marketing chair of Big Shoulders Ensemble, Chicago's new conductorless orchestra. She received her BA in journalism from Dominican University and her MA in journalism from the University of Illinois at Urbana-Champaign.