Tracy Samantha Goodheart, MSc

Tracy Samantha Goodheart is the founder of Socially Authentic, a personal marketing company. Trained as a journalist, she began her career at TIME Magazine, covering the rise of social media and developing new methods for reporting breaking news. She later served as the founding editorial director of Chicago Now, the blog network owned by Tribune Publishing. She also established the company's nationwide digital education program. Goodheart then led global social media strategy for Crain Communications. As a consultant, she has designed successful digital strategies for brands across sectors.