Leveraging LinkedIn to Build Your Personal Brand
Maximize personal branding on LinkedIn. Join our Feb webinar with Anna Kendall and Emily Redington for tips, exercises, and strategies to elevate your profile and visibility.
About the Past Event
Personal branding is important for all professionals (whether they work for an organization or as freelancers), and LinkedIn (LI) is an important tool for building a personal brand. To fully benefit from this social channel, it’s important to understand the LI algorithm and how to attract recruiters and potential clients, as well as the best practices for connecting with other professionals and posting relevant content, which help build a network and increase visibility.
These aspects of LI will be discussed this February during a webinar with writer, editor, and coach Anna Kendall, who will share her research and experience using the platform to build her personal brand. She will be joined by recruiter, coach, and LI power user Emily Redington, who will share insights and tips from her many years working as a recruiter and using the LI recruiter platform.
Since personal branding is important for all professionals, all certificate students and certificate completers are welcome to register for this event!
Attendees will learn about the following:
- Exercises and tools to help define a personal brand
- Tips for setting up and optimizing a profile
- Best practices for connecting with other professionals
- Strategies to increase visibility and build brand awareness
Speaking at the event
Anna Kendall
PDC Student Advisory Board Ambassador | Technical Editor, Writer, and Coach, Aviation Consultancy
Anna Kendall is an editor, writer, and coach. She works for an aviation consultancy, where she manages the firm-wide newsletter, develops workshops on technical writing, coaches consultants on the writing process, and edits documents for clients. Anna is the author of College PaperBuddy (2nd edition...
Learn more about Anna
Emily Redington
Recruiter and Coach
Emily Redington is a senior recruiter with over a decade of experience supporting small and large enterprise organizations in a variety of industries (e.g., aerospace, health IT, telecom, retail, and finance) with their search for the best candidates. She has used LinkedIn (LI) for over 10 years and...
Learn more about Emily
