Strategic Data Storytelling

Learn to craft data insights into narratives that spur action and create value.

Storytelling with Data

At a Glance

Open Enrollment
8 weeks

Upcoming Dates

Course start

Request for Information

The University of Chicago’s Strategic Data Storytelling program will provide you with the techniques and tools you need to craft insights into compelling narratives. Over eight weeks, you will learn the art of conveying data in a meaningful way to improve stakeholder decision-making.

Storytelling and visualization tools are necessary to communicate data insights. This program will walk you through creating compelling data stories to effectively transmit results to stakeholders. You will also learn to align and adjust them to your business goals and target audience.  

After completing the program, you will be able to:

  • Identify which business needs can be addressed with data
  • Distill data into key points using infographics, dashboards, reports, and stories
  • Anticipate and manage questions from varied audiences
  • Enhance decision-making by using appropriate cues and indicators for specific audiences

Designed For

Designed for professionals who work with data science teams and data scientists interested in transitioning into client-facing roles.

Online Learning Course Structure

  • Eight weeks in length
  • Weekly, self-paced interactive learning modules and assignments are time-sensitive and should be completed by the set deadlines
  • Synchronous sessions and live question and answer sessions 
  • Mentors will provide continuous support and encourage a dynamic and positive learning environment

Learning Objectives

  • Translate data into economic value while assessing effective data visualization strategies that link insights to business objectives
  • Analyze data to determine patterns, key insights, action items, and storytelling potential
  • Describe the key elements of a successful data story: knowing one’s audience, defining a goal, maintaining engagement, and being explicit about the takeaways
  • Identify where and how a data story achieves its intended goals and where it can be optimized
  • Use imaging tools to create data visualizations that align with the needs of the data story

Weekly Schedule

Meet Your Instructors

Career Outlook

The global big data market is expected to grow to $229.4 billion by 2025, and an increasing number of organizations are in need of storytelling techniques—and data storytelling professionals—to communicate and visualize their data effectively. Nonprofits and Fortune 500 companies alike find this approach raises awareness of a brand, issue, product, or trend and inspires audiences to take action. Possessing both analytical skills and the ability to weave data into compelling narratives, data storytellers and visualization specialists are prized by enterprises that want to maximize their data’s value.

$ 61 k

The average salary for an insight analyst in the United States

22 x

Potential Job Titles in Data Storytelling

  • Analytics Specialist
  • Business Analyst
  • Data Analyst
  • Data Architect
  • Data Engineer
  • Data Modeler
  • Data Storyteller
  • Data Visualizer
  • Database Administrator
  • Digital Analytics Insights Specialist
  • Insight Analyst
  • Insight Specialist
  • Machine Learning Engineer
  • Software Engineer
  • Statistician
Student in classroom talking

Business and Management

Today’s dynamic work environment requires leaders who can consistently innovate, make data-driven decisions, and inspire others to perform. Whether you’re in policy, marketing or management, learn ways to spark change wherever you go.

Learn more about Business and Management

Of Interest