Digital Marketing and Integrated Communications
The instructors leading the Digital Marketing and Integrated Communications certificate bring their extensive experience, expertise, and professional networks from every corner of the marketing field.
Our marketing instructors work with brands that demand global attention, at agencies that consistently produce outstanding work, and with the mandate to constantly develop groundbreaking marketing strategies that meaningfully engage audiences. They coach our students towards building successful careers as omnichannel marketing professionals.
Michael Bloom, MS
Director of Product Management, Teletrac Navman
Michael Bloom is a director of product management for Teletrac Navman, a global SaaS telematics leader in location-based technologies and insight. He began his twenty-three year career in marketing on the agency side and eventually became a partner at one of Chicago’s premier full-service agencies, having acquired experience from research to branding and digital strategy, to public relations. He then moved over to the client side at a tech company to lead its marketing efforts for North America, where he helped establish their brand, drive demand, and develop new products. He holds a BA in anthropology and sociology from Albion College and an MS in product design and development from Northwestern University’s McCormick School of Engineering. He matriculated through the Integration Marketing Communications Certificate program at the University of Chicago.
Miriam Brosseau, MA
Principal, Tiny Windows Consulting
Miriam Brosseau is Principal of Tiny Windows Consulting, a nonprofit communications and strategy consultancy. Before launching Tiny Windows in 2018, she spent twelve years working inside nonprofits. As Chief Innovation Officer of See3 Communications, she consulted with a wide range of organizations including Make-A-Wish America, the BUILD Initiative, and the Alzheimer's Association. She is a member of the ROI Network of young Jewish innovators and was named to the New York Jewish Week's "36 Under 36" list in 2013, and to Chicago's "Double Chai in the Chi" list in 2019. She is the co-host of the podcast "Throwing Sheyd" and spent several years as the lead singer/songwriter of Stereo Sinai. She holds an MAJPS from Spertus Institute, a certificate in storytelling for influence from IDEO, and a certificate in content marketing from Hubspot.
Founding partner of 18 Coffees
Caleb Gardner is an insatiably curious innovation strategist with unique professional experience, from startups to nonprofits, from Fortune 100 clients to presidents. For more than three years, Caleb was the lead digital strategist for OFA, Barack Obama's political advocacy group. Caleb brought his unique leadership to one of the largest digital programs in existence, with a millions-strong email list and massive social media following -- including the largest Twitter account in the world, @BarackObama.
His experience in digital marketing leadership, entrepreneurship, and social impact don’t just include work in government and politics: he has built content strategies and developed operational frameworks for a variety of organizations in the public and private sectors, including at prestigious professional service firms like Bain & Company and Edelman. Now as the co-founder and managing partner of 18 Coffees, an innovation and change management firm, Caleb helps businesses with a mission to change the world get a foothold in the future, using his professional experience to solve impossible problems and bring new ideas to life.
Caleb is passionate about helping organizations understand how to operate in a world where technology, communications, and media define our reality, where truth is dictated by tweet. Caleb trains teams and leads workshops on topics related to strategy, technology, social innovation, and business ethics, and his keynote presentations have inspired audiences around the world to understand their capacity to make change.
Philippe Geyskens, MBA, PhD
Business leader at the intersection of data, analytics and tech
As a data and analytics expert, Philippe Geyskens harnesses "big data" to extract insights that tie marketing spend to business results. He has over twenty years of experience leading analytic teams across quantitative marketing projects for Fortune 500 companies such as Allstate, General Motors, T.J. Maxx, and Sears, ranging from market mix modeling and multi-channel attribution to CRM analytics. Philippe holds an MBA from Northwestern University’s Kellogg School of Management and a PhD in civil engineering from the K.U.Leuven in Belgium. He has been awarded the Belgian Government Medal for the Performing Arts.
Sherri Maxson-Goodlove, BA
Vice President of Marketing, Association for Supply Chain Management
With over twenty years of experience in digital and technology, Maxson-Goodlove has built and led transformational digital programs for many Fortune 500 companies including Grainger, DeVry, and US Cellular. She was also a member of the team which launched Gogo inflight internet. The Economist named her one of the top twenty-five social business global leaders, and IBM chose her as one of their VIP Futurists re-imagining the future of work. She holds a BA in communication arts from the University of Wisconsin, Eau Claire.
Valeria Piaggio, BA
Senior Vice President of Head of Identity and Inclusion Insights, Kantar
Valeria Piaggio is the Head of Identity and Inclusion Insights at Kantar, Consulting Division. In this role, she is the conceptual leader and chief consultant on polycultural matters for U.S. MONITOR subscription insights that deliver thought-leadership, analysis, and on-demand intelligence about the most critical emerging trends, growth segments, and opportunities in the United States marketplace. She works with some of the biggest brands to help them grow via inclusivity, including Eli Lilly and Coca-Cola, among many others. Before joining Kantar, she spent 10 years at Iconoculture, where she was responsible for the launch of their U.S. Latino service, helping it grow into a multicultural practice and developing global products. She is a sought-out thought leader and speaker in the diversity space. She started her career in Argentina, her home country, where she received her BA in Journalism from Universidad del Salvador in Buenos Aires.
Brent Williams, MA
Product Manager, SonderMind
Brent Williams is a marketing and product professional with over ten years of experience in both b2b and b2c spaces. Currently, he serves as a product manager at SonderMind, a telehealth technology company making therapy more accessible, impactful, and utilized. Previously, he was the GM West Coast at Clique Studios, an award-winning design and marketing agency, where he was responsible for client success, hiring, and market development. Before Clique, he was part of the founding team for Startup Institute Chicago, where he built and operated many of the program and marketing processes still in use today. He has an MEd in education from the University of Arizona and teaches on topics ranging from analytics to product strategy.