Instructor Profile

Big Data in Marketing instructor Edward Ramsey

Edward Ramsey, BSc

Founder and principal consultant of 444 Ignite

Edward Ramsey, founder and principal consultant of 444 Ignite, has over twenty-five years of experience in advertising, media, and marketing services. As a senior executive at a multibillion-dollar marketing services company, Ramsey leads enterprise initiatives to innovate services, grow revenue, build new technologies, and drive business transformation. Moreover, he successfully delivers analytics applications at scale, drives advertising and marketing performance, and makes business impact—monetizing new data products and growing incremental revenue. Ramsey has spent the last seven years leading digital transformation initiatives, including ad tech merger and acquisition (M&A) activity, launching new data products, integrating new digital channels, and expanding analytics capabilities and services.

His experience consulting with the Top 100 advertisers enables him to leverage insights and expertise available to only a few in this space. Because of his deep domain knowledge, he has been sought out to speak at industry events and published in several industry publications.