Non-Credit Certificates | Online

Digital Marketing


Online Learning Course Structure

  • Design a content marketing strategy that leverages multiple tactics
  • Gain an in-depth understanding of web analytics and the ability to identify relevant information and extract actionable insights
  • Develop strong analytical acumen within the marketing discipline to gain a better understanding of customer behavior, spending habits, and desire
  • Gain a comprehensive understanding of the consumer and a variety of marketing tactics to drive relevant and profitable customer action
  • Understand how data-driven marketing transforms people, processes, and technology to heighten customer engagement and outcomes

Required Courses