Data-Driven Content Marketing

Well-known, established, and successful brands use content marketing that relies on data analytics to engage and retain customers, expand brand awareness, and increase sales. Learn to plan a content marketing approach to engage their audiences and encourage them to amplify the brand’s reach, trust, reputation, and credibility.

After completing the course, you will be able to: 

• Explain the advantages of content marketing over other types of marketing.
• Understand which business objectives can be supported by a content marketing strategy.
• Connect all components of content marketing to create a coherent content marketing strategy.
• “Atomize” a larger piece of content into several small pieces of content.
• Select appropriate content pillars for your strategy.
• Choose the right channel tactics for your brand objectives, your audience behaviors, and your team’s bandwidth.

• Understand how content marketing can be a creative, cost-effective solution.
• Identify strong content marketing strategies and explain their success.
• Define a target audience, carry out research, and outline your audience’s online media habits.
• Create a content map for three content pillars in line with a brand’s business objectives.
• Create a channel marketing plan for disseminating content to the target audience.
• Create a growth plan that incorporates a user-generated campaign and additional tactics like influencer nurturing.
• Establish KPIs to measure and adjust the strategy as it is implemented.
• Present a complete content marketing strategy to brand stakeholders.

• Eight weeks in length.
• Weekly, self-paced, interactive learning modules and assignments are time-sensitive and should be completed by the set deadlines.
• Synchronous sessions and live question and answer sessions.
• Mentors will provide continuous support and encourage a dynamic and positive learning environment.

Our course instructor has extensive experience in journalism, marketing, social media, and digital education, which she is ready to share with you.

Data-driven content marketing blends creativity and technology, and digital-savvy professionals can choose from a bevy of possible career paths in editorial, production, publicity, marketing, and more. Technical and digital proficiency offers content specialists a tremendous advantage in a digital-first landscape. Eighty-four percent of today’s companies have a content marketing strategy, and organizations need people who can make sense of the vast quantities of consumer data now available to drive optimal marketing outcomes.