Digital Marketing: Ethical Strategies for Success

Learning Objectives to Become a Digital Marketer

Over six weeks, you will learn core conceptual frameworks, strategies, and tools in digital marketing.

After completing the course, you will be able to:

• Identify current and emerging digital marketing concepts, strategies, and tools. 
• Apply practical knowledge in your workplace and be prepared to evaluate opportunities in the field of digital marketing.
• Capitalize on digital marketing to drive business results within your organization while maintaining an ethical, human-centered approach.
• Picture your role within a larger network and feel a sense of solidarity in your efforts to find your fit in digital marketing and drive results for your organization.

You will learn to:

• Navigate the opportunities and challenges that accompany interacting with diverse populations in the digital age.
• Make smart, strategic decisions around digital marketing initiatives.
• Design and execute effective and ethically-minded digital marketing strategies with clarity and courage.
• Be equipped to stay on top of whatever industry changes may come your way.

Online Format Features

• Self-paced interactive learning modules with a variety of engaging learning activities, assignments, and resources.
• Live sessions that bring you, your peers, and your instructor together to learn collaboratively about the current state of the field, engage with real-world problems, and explore authentic solutions.
• Continuous support from your instructional assistant, who will accompany you on your journey through the content, answer your questions, and provide feedback on your work.

Our highly trained instructors are courageous thinkers and passionate leaders who leverage years of industry expertise and up-to-date knowledge of terminology, tools, and trends to deliver an unparalleled learning experience. Through their rigorous discourse, cross-disciplinary collaboration, and field-shaping contributions, they create practical solutions and pioneering innovations that enrich our world.

This instructor teaches this course regularly. Please speak to your enrollment advisor if you wish to know who the current teacher is.

Career Outlook

Digital marketing occupies a pivotal role in business; its imprint—solidified, its reach—expansive. The curation of an organization’s digital presence affords proximity to customers that was once considered unattainable and promotes a well-rounded grasp of one’s target audience. Digital marketing professionals equipped to navigate the shifting virtual sphere with finesse are laying the foundation for the future of marketing.