Digital Marketing and Integrated Communications
Gain essential marketing training across a range of disciplines designed to give you new ideas and help you make professional connections.
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At a Glance
- Type
- Certificates
- Enrollment
- Part-time
- Duration
- 9-12 months Part-time
- Format
- Remote
- Cost
-
$1,300 per course$7,800 for certificate
Learn and practice new techniques for marketing planning, brand development, advertising, digital marketing, market research, social media, and public relations.
Our Digital Marketing and Integrated Communications certificate presents a unique opportunity to gain new ideas and perspectives while creating relationships with others in the industry through engaging classroom discussion among instructors and peers.
Designed For
Designed for professionals who want to launch their marketing career or refresh it with cutting-edge knowledge.
Career Outlook
The Bureau of Labor Statistics projects that overall employment for advertising, promotions, and marketing managers will grow at the above-average rate of 8.1%, creating 26,000 new jobs over the next eight years. Significant new areas of growth include digital marketing, multichannel marketing, and e-commerce—positions that did not exist in the early 2000s.
In order to succeed, marketing professionals need to immerse themselves in the digital world. Digital spending continues to increase exponentially, and technical skills are the key to future employability.
Potential Job Titles for Marketing Positions
- Account Coordinator/Account Manager
- Account Manager
- Community Manager
- Content Strategist
- Creative Director
- Digital Brand Manager
- Digital Content Manager
- Marketing Data Analyst
- SEO Specialist
- Social Media Strategist
Average Salaries for Marketing Professionals
The base salary for a marketing manager is approximately $135,000/year.
The average base pay for entry-level marketing positions in the United States is $49,000.
$60,000 represents the average base pay for marketing positions that require four to six years of experience.
“Finding a community of people with similar goals in life set the stage for the progress I’ve made in my career. Not only am I still in touch with my classmates, one of whom I brought onto my team two years ago at Google’s headquarters, but both my analytics and mobile instructors have been pivotal to guiding my career onto the path it’s on now.”
Take the next step in your marketing career
Start your application for the Digital Marketing and Communications certificate program at the University of Chicago.
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