Digital Marketing and Integrated Communications
Gain essential marketing training across a range of disciplines designed to give you new ideas and help you make professional connections.Request More Information
At a Glance
- 9-12 months Part-time
$1,100 per course$6,600 for certificate
Learn and practice new techniques for marketing planning, brand development, advertising, digital marketing, market research, social media, and public relations.
Our Digital Marketing and Integrated Communications certificate presents a unique opportunity to gain new ideas and perspectives while creating relationships with others in the industry through engaging classroom discussion among instructors and peers.
Designed for professionals who want to launch their marketing career or refresh it with cutting-edge knowledge.
The Bureau of Labor Statistics projects that overall employment for advertising, promotions, and marketing managers will grow at the above-average rate of 8.1%, creating 26,000 new jobs over the next eight years. Significant new areas of growth include digital marketing, multichannel marketing, and e-commerce—positions that did not exist in the early 2000s.
In order to succeed, marketing professionals need to immerse themselves in the digital world. Digital spending continues to increase exponentially, and technical skills are the key to future employability.
Potential Job Titles for Marketing Positions
- Account Coordinator/Account Manager
- Account Manager
- Community Manager
- Content Strategist
- Creative Director
- Digital Brand Manager
- Digital Content Manager
- Marketing Data Analyst
- SEO Specialist
- Social Media Strategist
Average Salaries for Marketing Professionals
“Finding a community of people with similar goals in life set the stage for the progress I’ve made in my career. Not only am I still in touch with my classmates, one of whom I brought onto my team two years ago at Google’s headquarters, but both my analytics and mobile instructors have been pivotal to guiding my career onto the path it’s on now.”
Business and Leadership
Today’s dynamic work environment requires leaders who can consistently innovate, make data-driven decisions, and inspire others to perform. Whether you’re in policy, marketing or management, learn ways to spark change wherever you go.Learn more about Business and Leadership