Non-Credit Certificate in Chief Revenue Officer (CRO) Executive Education Program

In the Chief Revenue Officer (CRO) Program, revenue leaders like yourself will extend their expertise with the knowledge, tools, and skills needed to break into the C-suite and become Chief Revenue Officers.

You will learn to:

• Apply principled, data-driven approaches to developing go-to-market organizations, optimizing customer lifetime value, building revenue operations (RevOps) capabilities, and establishing pricing strategies.
• Implement the leadership skills to effectively manage high-performing, cross-functional teams and influence senior executives, the board of directors, and investors.
• Become a better thinker and leader, equipped with the expertise to excel in a CRO role today—and wherever your career will take you tomorrow.

After completing the certificate program, you will be able to:

• Design and implement a go-to-market organization using cutting-edge technologies and timeless principles to realize the commercial potential of any company—from product-market-fit to mature-market-leadership and beyond.
• Build and lead teams extending outside the sales organization that are high-performing, diverse, cross-functional, and effective.
• Use advanced marketing analytics techniques to intelligently define customer segments, optimize product bundles and marketing campaigns, and measure the efficiency and effectiveness of GTM efforts.
• Apply strategies to enhance customers' value by optimizing your interactions with them at every step of their life cycles— from uncontacted prospects to attrited customers targeted for win-back.
• Determine the optimal pricing for your products by applying principles from economics, data analytics, psychology, and negotiation to implement pricing with control at scale.
• Develop a revenue operations (RevOps) strategy that unifies marketing, sales, and customer success to monitor performance and maximize revenue.
• Operate as a CRO, create effective reporting and communications to influence your board of directors, and market yourself to investors, CEOs, and HR recruiters.
• Earn a certificate of completion from the University of Chicago and become part of the UChicago network.

Program Format Features

• Self-paced interactive learning modules with a variety of engaging learning activities, assignments, and resources.
• Live sessions that bring you, your peers, and your instructors together to learn collaboratively about the current state of the field, engage with real-world problems, and explore authentic solutions.
• Continuous support from your instructional assistants, who will accompany you on your journey through the content, answer your questions, and provide feedback on your work.
• Abundant networking opportunities and an in-person experience in Chicago.

The field of revenue operations is experiencing significant growth and demand. Revenue operations are crucial in aligning sales, marketing, and customer success functions within an organization, contributing to overall efficiency and revenue growth. The trend toward data-driven decision-making and the need for streamlined business processes has led to an increased focus on roles related to revenue operations.

• Application Fee: Pay the (non-refundable) application fee and fill out the application form.
• Interview: Schedule a call for an interview with our Admissions team.
• Results: Our Admissions Committee will inform you of their final decision.

Upon acceptance, you will be able to make the tuition payment(s).