Event

Marketing Yourself Amidst Disruption

Join Tracy Samantha Goodheart and the Professional Development Certificates Student Advisory Board to learn how to market yourself in a tense climate by creating your own thought leadership plan.

Feb 25
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Two women sitting in a chair

Date

Thu., Feb 25, 2021 | 6:00 - 7:00 pm

Location

About the Event

It's hard to talk about yourself, even in the best of times. Join Tracy Samantha Goodheart and the Professional Development Certificates Student Advisory Board in this 60-minute webinar where you will to learn how to market yourself in a tense climate by creating your own thought leadership plan. Specifically, you will learn:

  • What a strong thought leadership plan includes
  • How to identify the content pillars and key insights that are the foundation of your plan
  • Why keyword research is vital to your success and where to begin
  • How to use social media marketing, influencer nurturing, and email marketing to strategically disseminate your thought leadership
  • The marketing analytics you'll use to measure your impact and adjust your approach

 

Join us Thu., Feb 25, 2021 | 6:00 - 7:00 pm (CST)

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Speaking at the event

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Tracy Samantha Goodheart Headshot

Tracy Samantha Goodheart

Founder of Socially Authentic

This webinar is taught by Tracy Samantha Goodheart, the founder of Socially Authentic, a personal marketing company. A journalist by training, Tracy has reported for TIME Magazine, co-founded the Tribune's ChicagoNow, and led the global social media strategy for Crain Communications, publisher of Ad Age.

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